Step 1 of 5
Clarify the purpose
We listen, understand connections and clarify the purpose: it is the basis for sound decisions and a shared understanding of impact.
Our principle
“We ask the questions; together we work out the answers.”
Every collaboration begins with understanding: starting position, connections, expectations. Only when the purpose is clear do robust decisions emerge, together with a shared picture of what impact means.
How we work in this step
Understanding comes before changing.
Listen
We start with the people who bear the responsibility: owners, management, key people. Their view is the starting point of every analysis.
Understand connections
Starting position, history, expectations and economic reality are condensed into a common picture that everyone involved shares.
Formulate the purpose
At the end there is a clear assignment: what the work stands for, what impact concretely means and how it is measured.
How you recognise this step
A clear, defined purpose.
- The initial meeting begins with questions, and with genuine interest in your situation.
- A common picture of the starting position emerges that management and team support equally.
- The assignment is clarified in writing, including a shared understanding of impact.
Where this step is particularly effective
A clarified purpose is the foundation of every sound strategy.
FAQ
Frequently asked questions
What happens in the step “Clarify the purpose”?
We start with the people who bear responsibility: owners, management, key staff. Starting situation, history, expectations and economic reality are condensed into a shared picture; at the end there is a clear mandate.
How can I tell that the purpose has been clarified?
There is a shared picture of the starting situation that management and team both support, and the mandate is clarified in writing, including a shared understanding of impact.
What is a clear purpose for?
A clarified purpose is the foundation of every sound strategy. Only when it is clear do sound decisions emerge.